From Excuses to Action: Engaging More Visitors This Easter

Based on the data I’ve reviewed, the meetings I’ve attended, and the ministries I’m involved with, there was no noticeable increase in attendance, conversions, baptisms, or any other measurable metric during the most recent Christmas season. In fact, it seems to have declined. What’s baffling is that many in ministry blamed the holidays, the weather, or whatever excuse they could muster. But winter and the holiday season aren’t new, are they? No. Historically, the church attracts unchurched visitors most effectively during times when people are open to spiritual exploration or community connection—namely Easter (spring) and Christmas (winter).

Since we apparently missed the harvest this past Christmas, let’s not repeat that with the upcoming Easter season. Easter, typically in March or April, is a peak time—one of the most attended church holidays, even for those who rarely show up. Themes of renewal, hope, and resurrection strike a chord, drawing unchurched folks through cultural pull or invitations from family and friends. Studies, like those from Lifeway Research, show Easter services often double or triple regular attendance, with many being visitors or lapsed attendees.

Start praying now—not just for the harvest, but for church leadership, for capable people, and for yourself. Ditch the “volunteer” mindset and embrace the mentality of a fully committed follower of Christ. Say no to time-wasters that don’t advance the kingdom. Your comfort zone is a problem. Commit fully: study God’s Word, pursue the Great Commission, and make disciples who make disciples. For crying out loud, stop making excuses, stop being lazy, and stop waiting for the church to hand you a ministry platform. Step up.


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